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PragmaticPirate
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Public speaking can be an excellent form of free PR and an effective marketing tool. Speaking in front of groups gives you exposure to potential clients and enhances your credibility as an expert in .....
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OneSmallSpark
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Marketing is the lifeline of your business. As an entrepreneur, you can't afford to neglect it. Growth and survival won’t happen without marketing. Unless your current marketing is working really wel.....
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71
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MindYourOwnBusiness
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A marketing plan needn’t be complicated. It’s far better to start with a simple written plan that you can follow, tweak and track, than winging it until you have time to produce a full-scale marketin.....
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72
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DayLateDollarShort
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When you’re busy and the business is humming along nicely, it’s easy to neglect the very thing that got the sales going in the first place. Then, when sales drop off, panic sets in again. How can you.....
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70
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PragmaticPirate
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Your clients and prospects have access to more information and choices today than ever before. The number of small businesses increases daily, and competition can be tough. In the past, competition m.....
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72
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By StaffWritter
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Lack of repetition could be sabotaging sales and costing you a fortune. Your message needs to be seen and heard over and over again. It is generally accepted that it takes six to eight “touches” to g.....
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77
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Superpreneur
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Take advantage of an often untapped and worthwhile resource by focusing your marketing efforts on current customers. This will cost less and produce greater results than targeting new customers, sinc.....
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69
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StartupGuy
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Defining and deploying your USP (unique selling proposition) helps potential customers distinguish between you and the competition. A USP is a distinct and engaging statement that sets you and your b.....
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71
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InfoPreneur
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Experts tell us that we’re exposed to more than 5,000 marketing messages every day. Your clients and prospects are on marketing overload, and getting your message heard above the crowd can be a chall.....
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70
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BusinessMama
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What sort of an impression are you really making? As we seek to gain new customers, many of us overlook the obvious -- how we appear to those we want to influence most. Making a positive impression, .....
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